It’s another thing to actually go out and create opportunities for yourself. You’re definitely not going to find them reading a book.
– James Altucher
Continuing catch-up on my reviews after my hiatus – I finally got around to Choose Yourself, James Altucher’s seminal book about escaping the 9-5. This one’s been recommended by a lot of people and I immediately saw why, as it resonates with just about everything I write about here.
Without further ado: What I learned:
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Without rejection there is no frontier, there is no passion, and there is no magic.
– James Altucher
The mediocre entrepreneur understands that persistence is not the self-help cliché “Keep going until you hit the finish line!” It’s “Keep failing until you accidentally no longer fail.” That’s persistence.
– James Altucher
Altucher chants several mantras throughout the book, and this is one of them – rejection is key to success. Rejection is how you know you’re pushing, it’s how you know where you need to improve and your only metric for whether or not you are improving.
This is the kind of message you can never hear too many times, so though I’ve read it and said it before, it remains an important belief – and I’m still not nearly good enough at chasing that rejection.
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For our entire lives, we have been fooled by marketing slogans and the Masters of the Universe who created them. I don’t say this in an evil way. I don’t blame them. I never blame anyone but myself.
– James Altucher
This reliance on others has to come to an end. It was always a myth. Everything we hoped for. The society that we were told would be here, waiting for us, is completely gone and is never coming back.
– James Altucher
Sure, the world is wildly unfair – sure, it’s fucked you over in half a dozen ways before you’re even old enough to know what “fucked over” means. So what? You are the measure and the cause of your success (or failure).
So acknowledge the lies, the injustices, the traps, but only so you can adjust for them and keep moving forward.
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And nobody says you get special marks in death if you wrote a great novel at the age of fifty. Or came up with a great chicken, or a way to stuff lots of people into factories. I’ve stumbled and fallen and gotten up and survived enough that I’m sick of goals and purposes and journeys. I want to cut out the middleman. The journey. The desperation and despair that focusing on “purpose“ entails.
– James Altucher
Hold your breath. Try holding your breath for just thirty seconds. That’s all it takes. Try it right now while you are looking at this line. Now…on the twenty-ninth second, do any opinions matter?
– James Altucher
I don’t think the point of life is to be happy, and no matter how much I achieve I expect to die dissatisfied. Sure, no one else gives you extra points in death for what you’ve done in life, but I give myself those points, and I’m the only judge that seems to exist anyway.
But it appears to be an observable fact that most people get more and better things done when they’re satisfied and at peace. The creative ache is fine, and we know pain pushes genius and poetry both – but if you David Foster Wallace at 46 you haven’t reached your full potential.
So like many things in life, true success here requires a carefully balanced paradox. You have to have some emotional stability, some peace, to achieve true greatness – but you also have to let go of achieving greatness to get that stability. Like an athlete who only makes truly amazing plays when he isn’t thinking about it too hard, you have to let go with one hand to seize with the other, and that’s strange.
I don’t think there’s a succint answer, here, so nudges in both directions are necessary, and the mental discord that might cause has to be handled.
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External changes in your life are like the final ripples of the ocean that lap onto distant shores.
– James Altucher
Change starts within, and your outer life reflects your inner life sooner than you think. Altucher advocates a Simple Daily Practice (an idea I like and will be writing about more) to slowly change your internal life, and he asserts that external changes will come naturally when your internal state gets better.
It’s not The Secret bullshit – it’s that when you change your nature, your new nature automatically leads you to change your circumstances. I’ve seen this in my own life over the past two years, and I firmly believe it’s the best way to think about life changes.
(Check out the Simple Daily Practice)
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My overall reaction: this is a riffing, freewheeling, self-referential kind of book. It’s much more about James Altucher than it is about you. In that way it feels similar to its predecessor, The Four Hour Workweek – it’s more inspirational fable than how-to book.
But that’s okay. If you haven’t figured it out by now, hear this: there is no how-to book for building the life you want, except for the one you write yourself. The claims of an easy, pre-mapped way forward are just marketing.
That doesn’t make this kind of book worthless. Every chapter is full of inspiring quotes and applicable advice, so as long as you don’t go into it expecting a blueprint for your own transformation, you’ll be satisfied.
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Bonus Quotes:
In poker you can spot the amateur at the table if they complain when they lose a hand. They’ll look at the guy who won the hand and say, “You are so stupid! You played that hand totally wrong. You just got lucky.” And they might be right. But the reason that it’s an amateur (and insecure) move is because you WANT people to play the hand wrong. You want them to play the hand wrong every single time so that the odds stay in your favor if you don’t go insane. What do you gain from calling them out, educating them on their foolishness?
– James Altucher
Whenever some guy says something very hateful I imagine: what was it like the first time that person kissed his wife? Did a warm gush of chocolate fill his heart? Did he say to himself, “This second, I am the happiest man alive?” Did he have an erection? Did she kiss him softly on his lips and then his cheek and then his neck? And then, erection intact, did he log onto the Internet as “Guest” and post, “James Altucher is a fucking douchebag.”?
– James Altucher
There are no chains on me as I write this. But the feeling is immense: all I want is freedom.
– James Altucher